Here Are a Few Things To Keep In Mind
It's been feeling like spring lately, which always brings with it the excitement of new possibilities and new projects. Now is the time to dust off those dreams of starting your own business or taking your favorite hobby to the next level. And while it's fun to imagine that new beginning, what it really comes down to is a lot of hard work. A great example is setting up a new website. It's critical to have an idea of what you're looking for, so keep those idea sessions going, but to really make it happen you've also got a lot of work to tackle.
So I decided to break down a few things to focus on before you actually launch your site:
- There is a lot of writing involved in putting together your website. You're going to want a thorough bio about you and the work you do. You'll want to put together a clear, detailed list of your services. You'll also want a short paragraph to put on the homepage that lets people know what you're about in a very short amount of time. Things to remember while putting these together: use the same tense throughout, as well as the same tone. The only place you can break this is on your blog page. If you can, have multiple people proofread everything. The cleaner you can get it before you put it up on the site, the better.
- Get professional photographs done. This is really important, and worth the money. We are a visual society, so you want the images on your site to be breathtaking. Make sure you get great head shots as well as any action shots or you administering your services. Advise the photographer to allow space in the image, you don't know what size and shape you'll need so get lots of options.
- Look for your domain name as soon as you can. Many domain names are taken already, so you'll need to try different options. A great source is GoDaddy.com, they're inexpensive and easy to use, but don't buy anything else from them. Just stick to the domain name. When choosing a domain name, try to come up with something that is easy to remember and easy to spell.
- Now this is a fun one. Do some research on websites that you like. Focus on two distinct areas: visual and usability. Keep a list of the sites, and make notes on what you like/don't like about them. Be detailed. Do you like the main photo? Why? What about the site speaks to you?
Creating your own website is really fun, and seeing it finished can give you an amazing rush! It's a great way to get your business or project started, but it's also just the start. The next step is to market it. More on that next time!